Don’t ever ask the Question: “How much does this load pay?” If you own the truck—your company—you have paid for the right to set the rates.
When was the last time you were in a truck stop to get a PM Service? Did the service manager ever ask you how much you wanted to pay for that PM? No, he told you the truck stop’s rate for the service. The owners of the truck stop figured out how much it costs to perform the PM Service: the cost of the building, the insurance for the building, the supplies needed to perform the job, the salaries of the people involved in the job. Then they determined the profit the truck stop needs on that service. From all this, they figured the price they quote you.
Now reverse this: If the service manger did ask you the question, “How much do you want to pay us to do your PM?” what would you answer? Are you going to pay the truck stop more than their normal rate? Not on your life; you’re going to toss back the lowest price you believe won’t get you thrown out. That’s human nature—so let me ask: what happens when a trucker asks, “How much does the load pay?” Human nature dictates the carrier’s dispatcher will give you the lowest amount he think you’ll accept. Who makes the truck payments, who pays the insurance and maintenance? Who should set the rates charged for that truck? The person who owns and operates the truck!
Again you’ve got to go back to Number 1—Know your Costs. If you don’t know them, nobody knows them. This leaves you at the mercy of every carrier, broker, or shipper to set your rate—and they’re going to set it at the lowest rate they believe you’ll accept.
Now who let whose hand in your pocket?
Remember, it’s your company, your truck.
Timothy D. Brady is a 20 + year trucking veteran, AMSA’s 2002 Super Van Operator HHG, co-author of “Driven 4 Profits,” developer of Load Profit Analysis Software, and the principle consultant for The Trucker’s Consultant Phone Service (866-890-8996).
Catch him as the “Trucker’s Business Advisor” on Sirius Road Dog Network “Open Road Café’s” Wednesday’s 8 am to 9 am CT.
Keep an eye peeled for his Truckers’ Phone Seminars Call 731-749-8567 for more information
He is also available for speaking engagements. His trucking business books and software can be found at www.truckersbookstore.com
You may contact him at tbrady@writeuptheroad.com or (731) 749-8567.
For those who entered our contest last month: Thank you for the tremendous response. We had several correct answers, the earliest correct answer arrived by E-mail from Oshkosh, WI on March 2, 2006 at 18:19 hours. Thanks everyone for participating.
Here are the correct answers to March’s questions:
- What percentage of his annual gross revenue can an owner/operator expect to send home as his paycheck?
1/3 (one third)
- What are some of the provisions of the Fair Labor Act of 1937 from which truckers are exempt?
Minimum wage and overtime.
Contest: The first person to answer the questions below correctly, by email, the questions listed below using this article to info@truckersbookstore.com will receive a copy of Gearing Up 4 Profit$ An Owner/Operator’s Guide to Determining Load Profitability
- Who should decide the hauling rates that are charged to a shipper?
- Why is #1 on the list above so very important?
Please Participate in our Mini Survey:
- How would you like to be paid?
(A) By the Mile (B) Percentage of Gross (C) By the Day
(D) By the Hour (E) Flat Rate
- What is a fair annual net profit for an OTR Truckload Dry Van Owner/Operator?
- What is a fair annual wage for an OTR Truckload Dry Van Company Driver?